Pizza Hut and Taco Bell Announce They’re Ditching Artificial Ingredients

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Source: Anti-Media

Hundreds of thousands of people around the world filled the streets over the weekend for the 3rd annual March Against Monsanto. Not only has the March heightened the public’s awareness about the crimes of Monsanto, it has also played its part in helping apply consumer pressure on food companies to provide natural ingredients in their products.  

Before the tan of the marchers has even had time to fade, another company has now bowed to the demands of the customer.

Taco Bell and Pizza Hut, who are both owned by YUM Brands, have announced that they are abandoning artificial colors and flavors.

For example, artificial dye Yellow No. 6 will be removed from Taco Bell’s nacho cheese, Blue No. 1 will be taken out of its avocado ranch dressing and carmine, a bright pigment, will be removed from its red tortilla strips. Actual black pepper will also be used in seasoned beef, replacing black pepper flavoring. High-fructose corn syrup and unsustainable palm oil are also on Taco Bell’s ingredient chopping block.

Don’t lace up your shoes and start ‘Running for the Border’ quite yet though, the changes will not affect ingredients in soft drinks or co-branded products, such as their Doritos-flavored taco shells.

Liz Matthews, the faux-Mexican fast food chain’s chief food innovation officer, said that the transition from artificial to natural ingredients should be complete by the end of the year. Pizza Hut also plans to remove artificial flavors and colors by the end of July.

Earlier this year, Chipotle announced that they would be implementing an entirely GMO-free menu, and Panera, McDonald’s and Subway have also announced they will start using more natural ingredients. McDonald’s also said that they plan on closing the doors of 700 restaurants worldwide in 2015.

While these fast food restaurants still may not be the healthiest option for sustenance available, it is a step in the right direction that at least some of the public’s concerns are finally being addressed.

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After years of research and a series of unpleasant experiences concerning the current child protection services system, Alec Cope decided to combat the cancerous corruption through information. Freelance writing articles as a form of protest and distributing them throughout his former high-school and local area, Alec struck special chords with whomever he was in contact with.

Alec has been involved in activism such as sit down protests as well as Idle No More gatherings. Being independent for the majority of his time, Alec became a member of the WeAreChange family to assist one of the organizations that inspired him to become active in the first place. With a larger platform and positive support Alec has committed the majority of his time to research, writing, and maintaining social media with the goal to continue expanding the awakening sweeping throughout all levels of society.

Growing up within a rural area in Northern Michigan as well as being a native American descendant, Alec is seeking to expose environmental abuse in his state as well as globally. A high-school dropout, Alec chases his passion for writing and empowering individuals while showing any isolated person that they too can overcome the odds with a community that will support them. Alec lives in the lower peninsula of Michigan near Kalamazoo.

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