Not lovin’ it: McDonald’s sales in US plummet

Posted by Alec Cope | Dec 9, 2014 |

In the month of November, fast-food behemoth McDonald’s saw monthly sales at established locations drop globally and in the US by 2.2 percent and 4.6 percent, respectively.

The measure applies to same-store sales, or sales made at all McDonald’s restaurants open at least 13 months, even those that have closed temporarily.

“To restore momentum, McDonald’s US is diligently working to enhance its marketing, simplify the menu and implement a more locally-driven organizational structure to increase relevance with consumers,” the chain said Monday in response to the US decrease.

A chart prepared by Business Insider shows how far the fast-food giant’s same-store sales have tumbled in the past five years.

About The Author

Alec Cope

After years of research and a series of unpleasant experiences concerning the current child protection services system, Alec Cope decided to combat the cancerous corruption through information. Freelance writing articles as a form of protest and distributing them throughout his former high-school and local area, Alec struck special chords with whomever he was in contact with. Alec has been involved in activism such as sit down protests as well as Idle No More gatherings. Being independent for the majority of his time, Alec became a member of the WeAreChange family to assist one of the organizations that inspired him to become active in the first place. With a larger platform and positive support Alec has committed the majority of his time to research, writing, and maintaining social media with the goal to continue expanding the awakening sweeping throughout all levels of society. Growing up within a rural area in Northern Michigan as well as being a native American descendant, Alec is seeking to expose environmental abuse in his state as well as globally. A high-school dropout, Alec chases his passion for writing and empowering individuals while showing any isolated person that they too can overcome the odds with a community that will support them. Alec lives in the lower peninsula of Michigan near Kalamazoo. https://www.facebook.com/alec.cope.75 alecope8@gmail.com https://www.twitter.com/AlecCope http://www.pinterest.com/aleccope75/