In the month of November, fast-food behemoth McDonald’s saw monthly sales at established locations drop globally and in the US by 2.2 percent and 4.6 percent, respectively.
The measure applies to same-store sales, or sales made at all McDonald’s restaurants open at least 13 months, even those that have closed temporarily.
“To restore momentum, McDonald’s US is diligently working to enhance its marketing, simplify the menu and implement a more locally-driven organizational structure to increase relevance with consumers,” the chain said Monday in response to the US decrease.
A chart prepared by Business Insider shows how far the fast-food giant’s same-store sales have tumbled in the past five years.
