In a land surrounded by pollution and lax food safety regulations, the Chinese are turning to organics in hopes of living a healthier, cleaner life through better nutrition provided by higher quality foods.
A multitude of food scandals has left the Chinese weary about purchasing foods in the country’s conventional market. In 2013, a factory in the city of Kunming was reportedly using pond water to make rice vermicelli. The pond was specifically used for washing feet, according to reports. That same year, a Beijing KFC was exposed for serving rice that contained 13 times more bacteria than toilet water.A Chinese affiliate of the U.S. meat supplier OSI Group was accused of using expired meat, which they sold to major fast-food chains like McDonald’s and KFC. China’s food regulations are so poor that Food Sentry, an American food consulting firm, ranked them one of the world’s worst safety violators in 2014, according to CNBC.